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It’s the Little Things That Count by Denise Lones

You’ve been told your entire life “It’s the little things that count.” Well, I’m here to tell you it’s true! How does this apply to your real estate business? Read on. When people come to us to buy or...

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Afraid of What Lies in the Dark Shadows?

Specifically, that mysterious, much-talked-about “shadow inventory” –the boogeyman that every analyst out there is scaring the pants off consumers by talking about! Large amounts of shadow inventory...

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What’s In Your Toolbox?

What happens when you really understand your marketplace? You win the business – that’s what! John Fiala is an agent who keenly understands the value of tracking activity in his marketplace. Each week...

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“Days On Market” is a Critical Judge of the Market

When agents ask me how the market is I always answer with, “It depends.” There is no such thing as one general market. Markets change by price point, by area, by neighborhood, and by home style. While...

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Ask Denise: Warming Buyers to “Freezer Burnt” Listings

Q: “Denise, I went to your Real Estate Success Summit last week and I loved what you said about inventory being on the market being “Freezer Burnt”. I took a look at how long our inventory has been on...

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Ask Denise: Stronger Pricing Skills

Q: “Denise, I want to get stronger on my pricing as we go into a different spring market. What do you suggest?” A: In addition to looking for clues in comparable properties (which is always an...

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Ask Denise: Meaningful Reconnecting

Q: “Denise, yesterday at your Summit (#RESS2020) you presented an interesting tool for agents to use to reconnect with past clients they haven’t been in touch with for a while. Can you share that with...

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Today, I Eat My Words

Hi everyone, and welcome to this week’s Zebra Report. Today, I get to “EAT MY WORDS”. Years ago, when I started the Zebra Report, I had a client of mine ask me if I was nervous about blogging because...

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